ISIS Case Study: 2BZ Media Developers Ltd
2BZ Media Developers Ltd deals with 3D virtual environments using avatar browser technology to create virtual user representation online. Surfing the Internet in 3D technology strives to close the gap between the physical and virtual space.
The company has over 20 years background in virtual community software development, web, graphic design and marketing. They have recently developed a 3D urban magazine called Feed Your Head 3D, and have two other virtual magazines covering education, and sports using their technology.
In July 2010, 2BZ wanted to develop a system to allow the products on sale by shop owners to be viewed in true 3D 360 view rotation. Their existing system was limited, and despite appearing in a 3D virtual environment, images of products appeared on the walls in 2D.
They were referred to InfoLab21 by Business Link as they did not possess the technical capability in-house and could not find an appropriate technology provider.
Dion Croom, Managing Director, said,
"We chose support from the ISIS Project rather than going to the ICT sector because we had difficulties in finding an appropriate and competent provider. The wealth of talented academic programmers and developers available via ISIS seemed a logical fit for this exciting product development."
Through ISIS, the appropriate transformational technology was researched thoroughly, reviewing heavyweight industry solutions such as Maya and 3D Studio Max before settling on a lighter Adobe Flash solution. InfoLab21 developed a tool which allowed the company to produce Flash-based virtual 3D models easily for inclusion into the online shop.
In undertaking this work it is anticipated that there will be an improvement in company performance leading to a 25% GVA improvement over two years. Six new jobs could potentially be created and 10 jobs safeguarded over the next year.
"We were surprised and delighted by the speed at which the Graduate Academy completed the first profile. We were very pleased with the final product and have started the process of implementation into our core product range." Dion concluded.
Since the programme, 2BZ has maintained an excellent relationship with InfoLab21 and has also benefited from an Innovation Voucher and two students placements.
ISIS is the first project of its kind in the UK and is delivered under the "Transformational ICT" product, part of the Government's Solutions for Business portfolio, part-financed by the European Regional Development Fund.
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