ISTEP Case Study: IO Publishing
Based in Chester, UK I0 Publishing Ltd produces In Out Magazine, a free lifestyle, food and drink publication that aims to help readers make the most of their leisure time. The company required a mobile version of the In Out Magazine website to improve interaction with current users and attract new visitors . InfoLab21 created a simple, complementary iPhone and Android mobile application to act as a virtual In Out Club card that would link people to the mobile network.

Business Development Contacts
Clare Edwards
tel: +44 (0)1524 510466
email: c.a.edwards@lancaster.ac.uk
or
Samantha Winder
tel: +44 (0)01524 510463
email: s.winder@lancaster.ac.uk


