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Lancashire's First Google Advertising Professional

Congratulations to Associate company LA Serve's Amanda Parker, who has become a qualified "Google Advertising Professional (GAP).

According to the GAP website ( LA Serve is the only company in Lancashire to boast such an achievement and there are only 72 individuals in this country that hold this title and only 549 worldwide.

High Rankings

After achieving high rankings with search engine optimisation and successful pay-per-click campaigns, LA Serve found they had the criteria needed to put Amanda forward for the first part of her training. With sustained regular accounts and a healthy budget for Google Adwords, Amanda was invited to join the Google Client Centre and start studying for the coveted professional qualification.

Amanda said, "With so many bad websites out there, it's really important that the good ones get seen. It is something I've always been interested in and I love the feeling I get of seeing our clients websites at the top of the Google listings. It's good to know all the hard work's pays off."

Key to Success

For LA Serve's web marketing customers like Cabuchon Baths and Holmescales Activity Centre, this expertise means that their sites are likely to have a higher search engine ranking than their competitors. Ultimately directing more visitors (potential customers) to sites is the key to success. It also means that online advertising, like the pay-per-click sponsors on the right of a Google page, are managed on a daily basis. Clients are assured that their budgets are controlled and reviewed regularly.

World's Number One Search Engine

Director Jon Price said,

"We are all really proud of Amanda's Google Professional achievement. Her success has put LA Serve on the worldwide map. Getting successful results with website marketing is all about doing the best you can for your client.

"Google is the World's number one search engine, priding itself on being a customer-focused company. This qualification proves our high standards of customer care, technical knowledge and marketing expertise."

LA Serve can now use Google's prestigious logo on their website, printwork and hold their own Professional Status page within the Google site.

For further information see

Mon 07 August 2006