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15secondTV Selected For World Cup Ad Campaign

A global brand have selected 15secondTV viral marketing technology for a World Cup 2010 advertising campaign.

15secondTV, based at InfoLab21, develop viral marketing campaigns with world leading face replacement technology.

The new campaign enables World Cup fans to upload photos and appear online in the TV advert as their favourite players. Fans can share their videos through Facebook.

With different localised advertisements running throughout Europe, fans will appear as star players from their own country's teams.

15secondTV CEO Dominic Wood says,

"The World Cup in South Africa is driving digital marketing activity in 2010 as brands seek to engage with football fans, our 15secondTV viral face replacement technology provides the perfect engagement solution."

The name of the Global FMCG (Fast Moving Consumer Goods) brand will not be released until the campaign is launched.

15secondTV was shortlisted for New Media Age 'Best Viral' Award 2009 and also Big Chip 'Best New Use Technology Award' 2009.

Tue 16 February 2010

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